|CreAsia Group is a Vietnam-Japan JV premier marketing service group…|
CreAsia Group is a Vietnam-Japan JV premier marketing service group of 120 employees and 1000+ field staff across Vietnam.
Since 2010, Creasia Group have strategically partnered and provided professional marketing and sales solutions services to top global and local brands as well as Japanese companies in Vietnam.
2011 CreAsia acquired IMA Marketing Service Ltd, a top 3 Below-the-Line agency with well-known creative and excellent operation quality.
CreAsia and IMA have offices in Hochiminh City and Hanoi, operational branches in Da Nang and Can Tho.
We are proud of bridging millions of Vietnamese consumers’ lives with leading top-tier brands inspirationally.
|BEST PEOPLE + BEST IDEAS + BEST EXECUTION|
|Our aim is to be leading professional marketing service partner…|
Our aim is to be leading professional marketing service partner in Region for Fortune 500 and Japanese leading corporations which include:
The best workplace for the top talents
The best technology-based agency.
Our mission is delivering outstanding client service and providing fulfilling career and professional satisfaction for our people.
We encourage our Team to grow in their current roles and always concentrate on what's next, in order to achieve financial success.
A Harvard Business School Trained Leader, who perfectly combines his comprehensive marketing experience in top MNCs with sharp business mind and strong leadership to offer in-depth understandings and practical value-added solutions to clients ‘s business.
Before founding CreAsia, he had solid experience of marketing at Unilever and TNT Express Worldwide, that adds much value in both strategy and execution to clients.
Last but not least, his strong relationship with local authority is a great advantage to execute CreAsia’s projects smoothly.
Loi was an experienced marketer who successfully developed leading brands with outstanding business results during his 10-year-working at Taylor Nelson Sofres, British American Tobacco Vietnam, Vinamilk, TH Milk and Asiafoods.
With sound background of consumer insights and research, he has consistently demonstrated the excellent quality of critical thinking and business strategic mindset in the successes of hundred-million-USD brands. He had hands-on experience in holistic marketing strategy, planning and execution.
Fumi is a great asset to CreAsia with his valuable experiences and networking from Japanese business community.
Graduated from the Aichi Institute of Technology, he also enriched his expertise in Industrial Engineering, Finance and Management at Toyota Japan, which enables him to give out non-biased, multi-dimension strategic advices to IMA’s projects in both strategic concept and execution.
Furthermore, he brings Japan’s famous Kaizen method to CreAsia as a great tool for continuous improvement of processes in business management and project execution.
Huong was one of the first few Vietnamese marketers who handled PR | event at a foreign advertising agency. She owns diversified experiences through other important areas of marketing: Above the line, Below the line, Media & Entertainment in both international & local companies.
After working with Maison Pictures in Australia for 4 years, she went back to Vietnam and joined Ogilvy & Mather Vietnam as a PR Coordinator | Account Manager in 1997. She won a lot of good deals with press organizations for the clients at the time, such as Unilever, BP, Kotex, Milo, Shell, Victoria Hotels and Resorts, Effem Foods, MobiFone, Dutch Lady Vietnam…
In 2010, she was Head of Local Content at HTV3, a popular channel for young generation in Vietnam, and then 2012 as Vice President Operations at À Ố Show SG, the show that has changed many guidebooks in Vietnam.
Determination and strategic mindset, Huong together with her team, always ensure the best quality delivered to clients.
After graduation, Anh started her career in Advertising when joining JWT Vietnam and Lowe Vietnam. She handled sucessfully big projects such as Mercedes, ICI Paint, Listerine, Rexona, Close Up, Omo, etc.
She challenged herself in Marketing aspect when joining CapitaLand (Vietnam) Holdings as Marketing Manager for some time.
And now, she joins CreAsia as a Business Unit Director. She involves in cracking lots of Through-The-Line proposals for FMCG(s) which cover Print ads, TVC, Digital, OOH and Activation.
After years of experience in the advertising industry working for major advertising firms like JWT, OgilvyOne, Scarlet Communications & Wunderman across ATL, BTL & Digital Marketing Communications, Tram has found her passion in Digital & PR.
Tram believes that Digital offers endless possibilities for Marketers as consumers are consuming more & more Digital contents on the daily basis. As such, it’s Tram’s passion to help brands recognize their potential on the digital landscape.
At CreAsia, Tram is leading the team that provides Digital Strategies & seamless executions across Web, Search Engine, Social Media, CRM, Paid Advertising & Mobile.
Tan Dung graduated from The Technology University of HCMC in 2004, majoring in Computer Science. He started his working career at The Institute of Accounting and Business Management (IABM) where he worked as a lecturer. From 2006 to present he does business in marketing and advertising industry where he’s been working with very high passionate to contribute to the companies’ success with his ambitious and expertise.
Nearly 10 year experiences in marketing communication, Tan Dung’s deeply understanding diversify industry from FMCG, Finance, Technology, Pharmaceutical to Luxury brands like Unilever, Nestle, Colgate Pamolive, Coca-Cola, Prudential, Liberty, Vietnamworks, Nokia, Hitachi, Sony, Suzuki, Mercedes, Hennessy, Chivas and many more. He’s not only expertise in strategic planning but also projects operation management to meet the goals and bring successful to the brands & companies.
Tan Dung joined Creasia group a bit late with role as BUD where he can contribute his knowledge and expertise not only in BTL services but also in Integrated Marketing Communication (IMC) and he will contribute further to Creasia Group’s success.
Phuong is a very strong leader in Field Marketing that gains great trust from clients and colleagues through almost 13 years working as Head positions at Lac Viet Computing Corp., VinaGame (VNG), Resco, MC, IMA…Phuong has lead and contributed to the success of big projects for Coca-Cola, Unilever, Nestle, Rohto, HP…such as :
• Coca Cola: Coke sampling & Activation 2011 (18 province, 1 mil samples), Real Leaf sampling 2011 (400,000 samples), Soundfest selling 2012, Audit Coke Tet 2012 (over 20 store within 2 months)
• Unilever: Viet Nam Idol 2012, Lifebuoy Rural Activation 2012-2013, Lifebouy Redemption 2012-2013, Lifebuoy Back to School 2012-2013, Close-up Activation, OMO Green Activation 2012-2013.
• Nestle: Nescafe Viet Event Food Roadside, Nescafe Viet Activation 2012.; Rohto: 15th anniversary ; HP: Launching Product Event, Thanking Distributor…
Her expertise and deep understanding about Vietnam FMCG market enable her to ensure the best execution together with the staff from all over the country.
|We imprint stunning brand experience in consumers minds & hearts…|
1. PREMIUM EVENT
We imprint stunning brand experience in consumers minds & hearts by liven up their inspiration with latest updated technology and world class concept.
Strong leadership of event team, hands-on experience with top luxury and lifestyle brand, strong connectivity with local Authorities empowered us to deliver our commitment.
2. MARKETING CONSULTING
We passionate to bring your brands into millions of Vietnamese consumers ‘s lives. Creatively and sustainably. With well-experienced business mindset and integrated marketing skills, we love to be the partner of your future success.
3. PUBLIC RELATIONS
Brand mindset, network and relationship make us the strongest. We have strong relationship with local medias and our expert team will work to ensure your brand the most effective media coverage and publicity.
4. DIGITAL MARKETING
Strategic creative solutions optimized for digital screens in way that turns clicks into measurable business results
|Perfectly caught the crowd attention with the Greatest Tunnel in the shape of Sapporo Can…|
Perfectly caught the crowd attention with the Greatest Tunnel in the shape of Sapporo Can and the Giant Iconic Xmas tree made by 3,000 cans at the entrance of the mall .
The most “WOW” Christmas decoration at Vincom Center outdoor with the STRICT LICENSE for center city location ever.
Sapporo’s fans increased from 15,000 to 23,500.
We won other cliché display in HCM City and strenghened Sapporo worldwide premium image. The art works themselves attracted huge number of visitors.
|The 5-star exclusive event for Mercedes’s 800 VIP guest...|
The 5-star exclusive event for Mercedes’s 800 VIP guest (dealers and customers) celebrated the first Mercedes Benz Genuine Engine Oil launching.
Brazilian Carnival Show, Sensational Samba dance, breath-taking performance with Fire and Water dancing… All of them were completely over client expectation, created an unforgettable memory to all participants, even to the experienced one.
|A driving experience session for 20 Mercedes Benz’s car models…|
A driving experience session for 20 Mercedes Benz’s car models at Tan Son Nhat Military Airport for 600 including journalists, VIP guest, Mercedes owners…
3 days: The duration that IMA acquired the very strict venue license at Military Airport in client surprise.
We inspired a non-stop thrilling outdoor experience for drivers while still ensured strict safety and international security standards.
|An impressive grand opening ceremony to launch the first foreign and very premium shopping mall...|
An impressive grand opening ceremony to launch the first foreign and very premium shopping mall in Vietnam with the attendance of Distinguish Delegates from Government.
Every little details were planned sharply on 3 stages: the outdoor stage for opening ceremony, Ground floor stage for visitors and Bar lounge on second floor for VIP guests, that were linked smoothly by model fashion show among them.
Crescent Mall Flashmob attract more than 1,000 people joined and social media attention with an meaningful message to community “For a better environment”
|Our concept “Life Awaken” with hi-tech interactive performance…|
Our concept “Life Awaken” with hi-tech interactive performance created unforgettable event to all VIP participants. Six statue-like dancers performed their beautiful choreography with silk strings to deliver “Roar & Soar” and lead audiences to the key moment which is Generali logo unveiled.
In a charming and premium Italian event, our audiences fully enjoyed various performances which impressively coveyed the message “ROAR AND SOAR WITH GENERALI VIETNAM”.
|An impressive launching event for Fujifilm’s new XE1 & XF1 series…|
An impressive launching event for Fujifilm’s new XE1 & XF1 series conveys the “fashionable – stylish – premium” image and attitude of the brand to dealers & journalists.
The idea was utilizing Fujifilm with following activities as Camera- welcome gate decoration, Hollywood style studios, Camera Fashion show and a mind-blowing “Shadow dance”
|VietnamWorks Golf Tournament was organized for only Japanese with high level...|
VietnamWorks Golf Tournament was organized for only Japanese with high level who live and work in Ho Chi Minh city at Long Thành -the biggest Golf Resort in Vietnam.
More than 80 Japanese VIP guests had a thrilling golf tournament and awesome party together with exciting performances on stage.
|Fan recruitment & engagement campaign on Facebook...|
Fan recruitment & engagement campaign on Facebook that aim to create conversations about Glade’s ‘Ocean fragrance’ & push content sharing among target groups. As a result, increase Glade fanbase & sell through Glade ‘Ocean fragrance’ proposition.
1 MONTH REACH & ENGAGEMENT
Total Reach increase average: 120,728 (464% compare total fan) and PTAT metric average: 4,000 (15% compare total fan).
|We know what and how to excitingly engage your brands with target consumers...|
Not only creating breath-taking event, but imprinting brand inspiration in every audience. Our passion is to ensure your brand ‘WOW’ experience in every aspect of your festivals, even the smallest or the biggest one.
We know what and how to excitingly engage your brands with target consumers right at their purchase decision moments in each channels, different regions from rural to urban. Our experience and strategic solution mindset help ensure to deliver your messages beautifully with highest efficiency of cost and reach
3. FIELD OPERATIONS, STORE MERCHANDISING & AUDIT
Nationwide coverage with experienced, honest laborious and careful staffs take high responsibility for this service. We always utilize high technology to improve operating process to make sure every single data entry is correct, truthful and evaluable.
|“OMO wash 10,000 stains in 1 minute”- The new Guinness record of OMO…|
“OMO wash 10,000 stains in 1 minute”- The new Guinness record of OMO was completed by 700 housewives with live witness of nearly 10,000 audiences in Cantho Stadium.
Via the contest, OMO proved and highly valued the important and meaningful role of women in the families.
|“20.000 items of dishes, bowls were washed completely in the shortest time”…|
One new Guinness Record was set by Sunlight with live witness of more than 3.000 Ca Mau citizens : “20.000 items of dishes, bowls were washed completely in the shortest time”.
The giant “Bun Mam”, 2 meter long and 1.5 meter high was set to serve 3,000 participants. Ca Mau citizens were so eager coming to the festival in spite of the heavy rain. They were very excited to join games, watched performances on stage and had ‘Bun Mam” from the Giant Hot Spot.
|We successfully created the event with both formal and friendly atmosphere…|
We successfully created the event with both formal and friendly atmosphere, which strengthened Vietnam – Japan long lasting mutual friendship.
The Football Match
Fans were wildy chanting and cheering for their favorite team in the competition between Becamex Binh Duong and Kawasaki Frontale.
More than 21.000 visitors joined this festival. All are very excited about Japanese culture activities and together contributes to the event success.
|“Proudly sends the second Vietnamese to the space” of Unilever Vietnam…|
Our mission is capturing the concept idea “Nothing Beats An Astronaut” and raising awareness to the new variant and Apollo space themed. The jepe roadshow with Appolo astronauts caught the very best attention of customers.
|1,000 primary schools in all over the country joined the OMO project " Bé làm thiệp Tết, gắn kết gia đình"|
1,000 primary schools in all over the country joined the project. The campaign was hugely successful as it not only became OMO’s biggest activation of the year but also the biggest Tet activation in Vietnam.
|Dove campaign 2012 was creating brand experience and bonding with consumers...|
Dove Samson 2012
Dove campaign 2012 was creating brand experience and bonding with consumers via trial program in 36 stores both MT & GT in Vietnam’s two most influential cities Ho Chi Minh and Hanoi.
After 2012 success, Dove trusted IMA for their next campaign in the year 2013, “I am a Dove girl.”
|“Sunsilk 7 Day Challenge Tour went through 11 cities…|
“Sunsilk 7 Day Challenge Tour" went through 11 cities to give consumers the real experience of perfect smooth hair, while looking for its new faces on the online contest. Our client was totally satisfied with the final result :
|We received generous support from Vietnam Women Union...|
“Tóc chắc khỏe – Vui đến trường”, a big day-out event for both Moms and Kids to enjoy.
We received generous support from Vietnam Women Union in terms of communication and participant recruitment. 1000 couples of Moms and Kids joined the event.
After the success over 110,5% of the goal of the campaign 2012, we gained great trust from clients on continuous Lifebuoy Back to school 2013 “Tóc em chắc khỏe, đến trường thêm vui”.
|Our Lifebuoy Rural Activation successfully educated kids and young Moms…|
Our Lifebuoy Rural Activation successfully educated kids and young Moms about Lifebuoy’s social message “Wash your hands with soap” across 48 provinces, 20 districts, 25 communes and 600 consumers. Sales achievement gains 7.1 mil VND per commune.
Our great performance resulted in IMA was chosen to handle this annual project for the continuous years.
We also maintained strongly cooperated with Vietnamese Women Union.
|High visibility of your product in store is key to generating sales…|
High visibility of your product in store is key to generating sales. We define retail spaces to maintain commercial awareness:
|CreAsia Group companies are the destination of choice for the brightest talents in the industry...|
Our approach to employment
Our aim is to recruit and retain the most talented people and support them to expand their skills and capabilities, ensuring that CreAsia Group companies are the destination of choice for the brightest talents in the industry.
Marketing and communications need to speak to a diverse audience. Our goal is to have a talent base that reflects the communities in which we operate.
Development & Training
People achieve more when they are supported and motivated to develop their careers and acquire new skills.
There are a full range of training programs offered within the operating companies and by the parent company. We strive to deliver on the three dimensions that are essential to differentiating us from our competition. They are:
We develop client leadership, team leadership and personal leadership through high standard courses that are experiential and highly interactive.
Our goal is for our people to receive regular performance appraisals. Directors from our operating companies lead annual development-focused reviews of their executive talent with the key objectives of cultivating the capabilities of our leaders while assuring responsible succession planning. Coaching, mentoring and deliberate job moves are essential by-products of these talent reviews.
Compensation & Ownership
Competitive, performance-related salaries and a culture of employee share ownership help to attract and retain the most talented and effective people.
|Creasia Group's unique program for graduates aim to develop high-calibre management talent...|
Creasia Group's unique program for graduates aim to develop high-calibre management talent with experience across a range of marketing disciplines.
The Program is unique in its multi-disciplinary approach and is designed to complement the recruitment activities of individual companies.
The TDP is comprised of six - month rotations through our Creasia Group companies, with each rotation chosen on the basis of the individual's interests and the Group's needs.
A senior executive mentor from CreAsia Group is assigned to provide overall career guidance.
On completion of the Program, we work to find a position in the Group that takes advantage of the broad experience gained during the rotational Program.
|Would you like to differentiate yourself based on professional creation and high specialization?...|
Salary range: Negotiable
Reports to: BUSINESS UNIT DIRECTOR
Duties and Responsibilities:
Work Experience Requirement:
Age: from 25 to 28
Reports to: ACCOUNT DIRECTOR
Job purpose: to be responsible for relationships with clients and reporting quality of the agency’s on-going and final work-product; on-going client and internal communication and performance-based culture.
Duties and Responsibilities:
Must to have qualifications:
Preferable Qualifications (Additional):
Send your CV to email: email@example.com
(84-8) 3943 5855
Dinh Le Building, 2Flr., 01 Dinh Le Street, Ward 12, Dist.4, HCMC.
(84-4) 3632 0884
N2-2, Lane, Tam Trinh Street, Minh Khai Ward, Hai Ba Trung Dist., HN.